Real Estate Boom

"João Pessoa: A Leading Market in Residential Property Appreciation"

• In early 2024, João Pessoa recorded the highest residential price increase among Brazilian capitals with a 9.93% rise over the past 12 months, and 2.51% growth just in January–February Wikipédia+4hiSelly+4mauriliojunior.com+4.

  
  

• As of mid‑2025, the city remains among the top-performing markets, with an 8.31% accumulated growth so far this year, and a yearly variation of up to 16% mauriliojunior.com.

  
  

• Since 2020, João Pessoa has sustained a solid 12% average annual increase in property prices, especially in beachfront areas where prices range from R$12,000 to R$25,000/m², reaching R$20,000–25,000/m² in luxury segments y, and enjoy the balance you create along the way.

Foreign Investment in the Northeast: From January to September 2024, foreigners invested R$55.7 million in real estate across five states in the Northeast (including Paraíba). This accounts for a significant portion of the R$283 million total invested by immigrants nationwide during the same period. João Pessoa has become one of the main entry points for this capital, especially among European buyers seeking beachfront properties for retirement, investment, or vacation rental. The city stands out for its safety, cost-benefit, and growing reputation as a luxury coastal destination.